Welcome to my tiny corner of the Internet.πŸ‘‹

I’m Lesley. I spend most of my time working onΒ Newsletter GlueΒ and looking for delicious things to eat (like πŸ•). I’m also on Twitter a lot.

My favourite pizza toppings are tomato sauce, mozzarella, anchovies and basil.

I don’t write regularly. Subscribe to ensure you get my next post. πŸ‘‡

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  • The 1/10/100/1000 rule of finding friends online

    The rule is simple and only a guideline, but it gives you a broad understanding of what it takes to find friends online: To make 1 friend online, you need to spend considerable time and effort connecting with 10 acquaintances, which you’ll only find by actively participating within a 100-person subset of a community (e.g. […]

  • Learning to ship 1 big thing per cycle

    The past 6 months have been brutal. We’ve worked really hard, but there’s little to show for it. We’ve added some cool features and integrations, made our email html output very robust, onboarded a large customer, and fixed an insane number of bugs. But we didn’t ship any big new features. And I think it’s […]

  • Can’t sleep? Let’s debug your sleep habits

    People like to overcomplicate their sleep problems and come up with overly expensive solutions (like smart watches and expensive mattresses). Usually, the issue is something simple. And, even when the root cause is not something simple, you can usually fix it with something simple. Here’s my simple recommendation for debugging your sleep: First, view yourself […]

  • How to think strategically in your job

    The other day, I saw the question, “How to think strategically?” posed in APAC Marketers – an excellent Slack group I’m in run by my friend, Dave Fallarme. Members of APAC Marketers typically work at tech companies, so my answer is catered specifically to this type of person. However, I think it will also apply […]

  • How to build an agency

    Here’s a brain dump of everything I know about building agencies: First, why you should believe me Worked at a giant ad agency for years. Also at an independent one. And also built my own. Made $200k in 2019, got fed up, fired most clients and am now focusing on software for the first time.Definitely […]

  • F$#$%@g construction

    Hey there, I’m Lesley. Welcome to the latest issue of Failing Forward β€” A weekly newsletter where I share my experiences as a bootstrapper. There’s no bravado here. This newsletter serves as a reminder that failure is not just okay, it’s often the best way forward. F$#$%@g construction My neighbour’s house has been under construction […]

  • Where are you? Why aren’t you writing? What’s going on?

    Hey there, I’m Lesley. Welcome to the latest issue of Failing Forward β€” A weekly newsletter where I share my experiences as a bootstrapped co-founder. There’s no bravado here, I hate the sting of failure. I write this newsletter as a reminder that failure is not just okay, it’s often the best way forward. Where […]

  • Yet another CMS, note-taking app and project management tool

    Hey there, I’m Lesley. Welcome to the latest issue of Failing Forward β€” A weekly newsletter where I share my experiences as a bootstrapped co-founder. There’s no bravado here, I hate the sting of failure. I write this newsletter as a reminder that failure is not just okay, it’s often the best way forward. The […]

  • #dailychill

    Hey there, I’m Lesley. Welcome to the latest issue of Failing Forward β€” A weekly newsletter where I share my journey as a bootstrapped founder. There’s no bravado here, I’m scared of failure. I write this newsletter as a reminder that failure is not just okay, it’s often the best way forward. #dailychill For 2 […]

  • How I write this newsletter: The painful process of a bad writer.

    Hey there, I’m Lesley. Welcome to the latest issue of Failing Forward β€” A weekly newsletter where I share my experience as a bootstrapped founder. There’s no bravado here. I fear failure, just like you. I write this newsletter to remind us both that failure is not just okay, it’s often the best way forward. […]